Saturday, April 4, 2009

sell sell sell

So the credit crunch has sent me into great productivity and awoken me from my passive "waiting to be discovered torpor. It is very comfortable to hide behind the stress of having 3 children and use it as excuse to become less than useless at putting yourself "out there".As I said in my last post , there is no shame here in LA at aggressive self-promotion and marketing offensives.People seem very goal orientated..I was warned my my French friend M that if one is invited for dinner here in LA it may well be to form a connection in order to step up the rung of the work ladder that ones host might get to meet your good friend Mr Bigshot.She said it is rare that one is invited because you may be entertaining or the life and soul of the party..I am still forming my own judgements about this theory.
So last week I was approached by some publiscists ( thanks to my friend Liza..please read her blog it is linked from this one) they wanted to find out if I was worthy of free publicity...presentable , reliable trendy etc... i told them straight off "if you are looking for cash do not waste your time with me.." it did not put them off me an they asked for a meeting..
I managed to get rid of the kids for a few hours so they could visit me at home and they spent considerable time going through my press clips , catalogues etc...the only other artist they represent is a rock star-painter who commands $70 000 per painting.These people naively beliieved that the astounding sales of his paintings had little to do with his rock star status!
I told them of my trip about a month ago to Honor Fraser Gallery in Culver city. I had gone to her opening in the hope of having a quiet word and getting some advice from her only to see a queue going around the block waiting to get into her gallery. I thought to myself maybe there was a night club in there? No a hip gaffiti artist called Kaws who had a huge Hispanic following.
The publiscists explained that only letting a few people in at a time would have created an enigma and added intrigue..we noticed that in the midst of the credit crunch Kaws had managed to sell his flourescent skulls for hundreds of thousands of dollars. Well done Honor. I did speak to her a few days later and she was sweet and helpful .
So the long and short of it is the publiscists are going to "pitch" me to their boss to see if I am money-friendly enough to invest in ...we shall see

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